Bombardier Retail Products

Bombardier Retail Products

The research-driven corporate approach is one that was exemplified by the transformation at Bombardier Retail Products.

This is the business unit of Bombardier that makes products like seadoos and skidoos, and is responsible for $3.8billion annually in revenue. We spoke with a representative of BRP about the first eighteen months of their digital transformation.

Maybe you’re transforming a unicorn startup, or a part of an FI, or a hundred year old manufacturing plant. Whatever the initiative, examples with important lessons for others will help everyone develop faster.

Nominate a person or project in Canada here.


Download the BRP Watchlist Profile